Third Lake Development
Website Design & Development
Prepared for:
Lauren Heald, Director of Asset Managment
Date:
October 16, 2025
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Thanks for the opportunity to craft a proposal for you and your team. We know this is an important initiative and are pumped about the opportunity to work together.
In this proposal you will find:
- Welcome video from Ben Visser, Founder + Creative Director
- Overview of project objectives
- Project scope and service recommendations
- Pricing, timelines, and payment terms
- Work Samples
- Overview of the dream team
Ben Visser
Founder + Creative Director
ben@socialdesignhouse.com
cell: 803.322.4141
We’re Built for This.
For 15 years, SDH has refined our process to help clients to turn smart strategies into incredible results.
Uniquely Collaborative Process
An enjoyable, creative process refined over 15 years that aligns, inspires and makes things happen.
Crystal Clear Communication
From kickoff to launch, you’ll always know where we are, what’s next, and why it matters.
Uncompromising Creative
A unique story combined with elevated design create the edge you need to stand out from the crowd.
Experienced In-House Team
A dedicated team of specialists ramped and ready to execute at a high level. Instant momentum from day 1.
Website Design & Development
To elevate the online digital presence of Third Lake Development to more accurately reflect the current trajectory of success for the company to its customers and investors.
Project Objectives
- Website redesign and build
- Update website structure including on page content and navigation to be more robust and tell a more compelling story
- Enhance the design and aesthetic of the site to be more professional and design forward
- Tell a more engaging and clear story of who Third Lake is and their current position in the market
- Rebuild on a CMS powered platform that sets a solid foundation that will allow us to expand and build on top of without having to start over during each new phase of the project
- Align all digital properties on one unified theme and brand
- CMS powered (Webflow or Squarespace) to allow the client to update the website internally with minimal help from an outside agency
- Analytics setup and goal tracking
- Custom post type for projects with unique fields
- Interactive project map to show project density with filtering by up to 4 data points
- Accessibility & Cookie Consent Setup (if required)
- Content migration and page setup
Below is a proposed sitemap. Page names and structure are subject to change during the project.
- Home
- Company
- Who We Are
- Investment Strategy
- Careers
- Asset Classes
- Multi-Family
- Build-to-Rent
- Self-Storage
- Projects
- News & Press
- Contact Us
- Investor Login
- Legal
Project Scope
In order to achieve the objectives above, SDH is suggesting the following services.
We’ll start by laying the foundation: organizing content in a way that makes sense to both your team and your audience.
Deliverables:
- Sitemap outlining overall site structure (1 version with refinements)
- Content Maps for up to 5 key page templates (homepage + 4 interiors)
- Navigation recommendations and user flow notes
Revisions
- Up to 1 rounds of refinements
This is where the brand’s personality comes to life through thoughtful visuals and user-friendly layouts.
Deliverables:
- 2 initial homepage design concepts to establish direction
- Finalized design of up to 5 key page templates (homepage + 4 interiors)
- Responsive adaptations for mobile and tablet views
- Visual style guide with typography, color palette, and UI components
Revisions
- Up to 2 rounds of design refinements
We’ll build a flexible, scalable, and secure site that performs beautifully across devices and browsers.
Deliverables:
- Front-end and back-end development based on approved designs
- CMS setup and configuration with modular, reusable blocks
- Responsive build for desktop, tablet, and mobile
- QA testing across major browsers and devices prior to launch
We’ll build SEO best practices into the foundation so your site is set up for discoverability.
Deliverables:
- Metadata setup (titles, descriptions, alt text) for up to 20 pages
- SEO-friendly URL structure and sitemap submission to search engines
- On-page SEO recommendations for ongoing optimization
Every visitor deserves a great experience, so we’ll design and develop with accessibility in mind.
Deliverables:
- Accessibility review aligned with WCAG 2.1 AA standards
- Adjustments to color contrast, form labels, and alt text as needed
- Recommendations for long-term accessibility practices
We’ll keep the process clear, collaborative, and on schedule — with space for creativity along the way.
Deliverables:
- Dedicated project manager as your main point of contact
- Bi-weekly check-in calls and progress updates
- Shared project tracker and communication channels
Revisions:
- Ongoing collaboration and feedback throughout
Optional Services
In addition to the required services above SDH can help in a variety of different ways to make your life easier and the project as turn-key as possible.
A minimal brand refresh modernizes and refines your existing identity without a full rebrand. The goal is to preserve core brand recognition while updating key visual elements to feel more cohesive, relevant, and aligned with current positioning. This process focuses on clarity, consistency, and simplicity — strengthening the foundation for future brand expression.
Scope of Work
1. Logo Refresh
- Refine existing logo for improved legibility, balance, and scalability
- Update typography or iconography as needed while maintaining brand recognition
- Deliver master logo files in multiple formats and color variations
2. Typography Selection
- Curate a primary and secondary typeface system
- Define usage hierarchy for headings, subheads, and body text
- Provide font pairing guidance for digital and print
3. Color Palette Refinement
- Audit existing colors for contrast, harmony, and accessibility
- Define updated core and secondary palette with supporting neutrals
- Provide digital (HEX, RGB) and print (CMYK, Pantone) color specifications
4. Supporting Visuals
- Establish a minimal set of supporting graphic elements (patterns, shapes, textures, or icon styles)
- Create simple examples of brand application (e.g., social post, business card, or web header mockup)
5. Basic Brand Style Guide
- Consolidate refreshed elements into a concise style guide (approx. 6–8 pages)
- Include logo usage, color palette, typography, and visual examples
- Provide usage tips to maintain consistency across channels
We can optionally add on some time to migrate the other two Third Lake properties to the same theme and setup. This would include
- Up to 5 content pages
- Sitemap for each website
- Content maps for up to 5 pages
- Site duplication and theme duplication
- Page setup
- Testing and Launch
We would rely on the design and development work completed during the Third Lake Development project to save cost and time but align all 3 sites under the same brand standards and platform.
If additional unique functionality is needed for each site we can add additional cost at the time of request
We’ll provide reliable, secure hosting that gives your site the solid foundation it deserves — fast, stable, and worry-free.
Included Features:
- Storage: 25 GB of secure SSD storage for website files and media
- Bandwidth: 100 GB monthly bandwidth to handle consistent traffic
- Backups: Automated nightly backups with 14-day retention
- CDN (Content Delivery Network): Global CDN for faster load times everywhere
- SSL Certificate: Free SSL to keep your site secure and trusted
- Uptime Monitoring: 99.9% uptime with proactive monitoring
- Security: Built-in malware scanning and firewall protection
- Support: Email support during business hours for technical issues
** Hosting plans are reviewed monthly and can be scaled up as your site grows.
We’ll set up a user-friendly cookie consent banner to keep your site compliant and transparent with visitors.
Deliverables:
- Customizable banner styled to match the site’s design
- Options for accept/decline preferences in line with privacy regulations (GDPR, CCPA)
- Integration with analytics tools to respect user choices
- 4000 pages per scan
- 300,000 pageviews/month
- Geo-targeting
- Monthly scheduled scanning
We’ll integrate an accessibility widget that makes it easier for all visitors to adjust the site to their needs.
Deliverables:
- Installation of an accessibility toolbar with options such as text resizing, contrast adjustments, and screen reader support
- Styling to align with the site’s design and user experience
- Configuration to meet current accessibility best practices
- Up to 5,000 website visits/ month
- Ongoing scans & fixes every 24 hrs
- Accessibility report & documentation
Project Pricing
Project pricing is based on estimated hours and may flex 20% above or below the provided estimate. Final costs will reflect actual time spent and any scope adjustments agreed upon during the project.
Website Pricing
Description | Item | Quantity | Price |
|---|---|---|---|
Information Architecture | 10Hours | $1,500.00 | |
Interface Design | 20Hours | $3,000.00 | |
Website Development | 60Hours | $9,000.00 | |
Search Engine Optimization | 5Hours | $750.00 | |
Accessibility | 5Hours | $750.00 | |
Project Management | 10Hours | $1,500.00 | |
Brand Refresh | 30Hours | $4,500.00 | |
Additional Website Properties | 2 | $10,000.00 |
Hosting Pricing
Description | Item | Quantity | Price |
|---|---|---|---|
Cloud Hosting | $1,500.00 | 1 | $1,500.00 / year |
Cookie Consent Banner + Tracking | $500.00 | 1Site | $500.00 / year |
Accessibility Widget - Micro | $500.00 | 1Site | $500.00 / year |
Website Support Plans
Maintain
- 2 Support hours
- Bi-Annual planning session
- 3 Business day response rate
- 3 week turn around time
- Ticket system for new requests
- $150 Agency Rate
- $200 Rush Rate
- Monthly Plugin Updates
Support
- 5 Support hours
- Quarterly planning session
- 2 Business day response rate
- 2 week turn around time
- Ticket system for new requests
- $150 Agency Rate
- $190 Rush Rate
- Bi-Weekly Plugin Updates
- 10% Hosting Discount
Elevate
- 10 Support hours
- Monthly planning session
- 1 Business day response rate
- 1 week turn around time
- Dedicated account manager
- Discounted agency rate
- $145 Agency Rate
- $180 Rush Rate
- Up to 5 roll over hours per month
- Weekly Plugin Updates
- 15% Hosting Discount
Project Timeline
Phase | Time Estimate |
Optional Brand Refresh | 2 weeks |
Information Architecture | 1 week |
Interface Design | 2 weeks |
Development | 4 weeks |
Beta testing | 1 weeks |
Add two weeks for each additional website | 2 weeks |
Total | 8-10 weeks |
While we’ve outlined an ideal project timeline, it’s important to understand that deadlines may shift if there are delays in client approvals or deliverables. We’ll communicate any changes promptly and work to keep things on track.
Goal Launch date of around November 10th aligned with launch event
Payment Terms
Below are our standard payment terms to help keep things running smoothly, but we're always open to a conversation if you need something different. Let us know if something different may work better for you.
Down Payment | 50% of the project total |
Additional Payments | Once the down payment hours have been depleted, we will bill hourly through the end of the project at the end of each month for the hours utilized. |
* A detailed report of work completed and time utilized will be shared every 2 weeks during the project
Relevant Work Samples
Foundry Commercial
Foundry Commercial blends real estate expertise with relationship-driven values. SDH created a website that captures this difference—highlighting their unique combination of scale, service, and a passion for building something more meaningful.
Services // Information Architecture, Interface Design, Website Development, CMS Integration, CRM Integration, SEO, On-going support & maintenance
Built on the Wordpress CMS
MyNiche
SDH had the pleasure of helping MyNiche bring their quirky and approachable brand to life through a dynamic identity and content rich website. A rare combination of fun and informative, the MyNiche website oozes personality and fun, traits reflected in all of their projects.
Services // Branding, Information Architecture, Interface Design, Website Development, CMS Integration, CRM Integration, SEO, On-going support & maintenance
Built on the Webflow CMS
Boxcar Apartments
Meet Boxcar, apartments in Spartanburg, SC with a bit of a rebellious streak. Boxcar is where style meets edge — and everything ordinary gets left at the door...their website is no different. Packed with information, this experience supports the outlaw nature of the project and defines itself as a unique space in a growing market.
Services // Information Architecture, Interface Design, Website Development, CMS Integration, CRM Integration, SEO, On-going support & maintenance
Built on the Webflow CMS
Meet the team
A fine tuned team with the perfect blend of sweet skills.
Adam Phillips
Account + Strategy Lead
Amanda Mangiarelli
Developer
Ben Visser
Founder+Creative Director
Chelsea Pagliuca
Project + Operations Lead
Jesse Shoffstall
Junior Designer
McKenna Brandon
Senior UX/UI Designer
Sarah Visser
Billing
Sandi Suter
Senior Brand Designer
Taylor Foxx
Senior Developer
Ready to get started?
Take a look at the terms and conditions below. If all looks good you can digitally sign by clicking the button below.