Homepage Website Design Concepts

Two distinct homepage design directions — each a fully realized vision for how Halo could look and feel online. These aren't wireframes. They're polished, high-fidelity concepts designed to inspire and direct.

Deliverables:

• 2 fully realized homepage design concepts (desktop)
• Each concept includes unique design style, hero, key content sections, and footer treatment
• 2 rounds of revisions on the selected concept

Revisions:

• Round 1 — broad directional feedback
• Round 2 — refinement of selected direction

Key Website Page Designs

Once the homepage direction is approved, SDH will extend the design system to 3 additional key pages — ensuring the look and feel holds up beyond the hero moment and giving the development team enough to pattern-match across the full site.

Suggested Key Pages (to be confirmed with Northwood Ravin):

• Floor Plans
• Amenities
• Neighborhood

Deliverables:

• 2 key page designs in the approved style (desktop)
• Mobile layout for each page (homepage + 2 key pages = 3 mobile layouts total)

Revisions:

• 1 round of revisions per key page

Developer Handoff

All designs will be packaged for clean handoff to the current development vendor — with enough detail to build from without ambiguity.

Deliverables:

• Figma design files with organized layers and components
• Typography and color specs
• Notes on interactions or animations where relevant

*This engagement is design-only. SDH will not be building or modifying the Halo website. The intent is to provide the current vendor with an elevated design direction they can implement within the existing RealPage environment.

Copywriting (Per Page)

SDH will provide copywriting support across key website pages — focused on high-impact headlines, body copy cleanup, and AEO-ready content additions to improve discoverability. Not every word needs a rewrite; the goal is to sharpen what's already there and fill in gaps where the current copy undersells the property.

Each page includes:

• Headline writing — bold, brand-aligned headlines that set the tone for each section
• Body copy cleanup — tightening and refining existing supporting copy where needed
• AEO content additions — conversational, answer-style content blocks designed to perform in AI-driven search

Deliverables:

• Copy delivered per page at $500/page (4 suggested)
• Pages to be scoped during kickoff

Revisions

• 1 round of revisions per page

Illustrated Stylized Map

A custom, illustrated neighborhood map designed to bring Halo's East Decatur location to life. This isn't a Google Maps embed, it's a branded, stylized piece that highlights nearby restaurants, shops, parks, and landmarks. Designed for print and adaptable to digital use.

Deliverables:

• 1 illustrated neighborhood map in the approved design style
• Digital-ready and print-adaptable formats

Revisions

• 1 round of revisions

5. Leasing Collateral

Create the essential marketing materials the leasing team needs to support outreach and prospects from day one.

Deliverables:

• Business cards (up to 4 people)
• Rack card / Folder
• Double-sided sell sheet
• Floor plan insert
• 6 branded Canva social media templates
• Social media banners for 3 platforms

Revisions:

• Up to 2 rounds of feedback per piece

Project Management & Meeting Time

• Covers kickoff coordination, project scheduling, biweekly status updates, revision management, and vendor handoff communication throughout the engagement.

Deliverables:

• Biweekly progress reports
• Meeting coordination and scheduling
• Revision tracking and timeline management