Marketing Support & Website Enhancements
Prepared for:
Cristina Contes, Aviation Metals
Date:
April 1, 2026
Agency Retainer Benefits
Our goal is to be a natural extension of your team – helping you reach your goals faster, without the overhead of hiring additional full-time staff. Think of us as a supercharger for your team, bringing a diverse set of skills to the table.
Make progress, not more work
When internal initiatives grow faster than your team can keep up, we provide the support needed to keep progress steady. Consider us your momentum builders.
Add new skillsets, not salaries
Bringing on full-time talent across different specialties adds up quickly. We offer an experienced, well-rounded team that’s ready to jump in and start delivering from day one.
Bring fresh ideas and insights
Internal momentum can sometimes lead to tunnel vision. We bring clarity, fresh insights, and outside-the-box ideas that help your team think differently and push projects forward.
Fractional Marketing Support Services
To maximize our partnership, we have identified the following opportunities where Social Design House could provide additional value:
Great marketing needs great design behind it. Rather than hiring in-house specialists or managing freelancers, SDH gives you a dedicated creative team that already knows your brand, your standards, and your goals. From building the system to executing within it, we keep your visual identity sharp and consistent across every touchpoint.
How SDH Can Help:
- Establish and maintain a cohesive design system (typography, color, iconography, layout standards) so every asset feels like Aviation Metals
- Senior art direction on campaigns, collateral, and digital assets without the overhead of a full-time creative director
- On-demand access to specialist designers for everything from trade show graphics to social content to sales decks
- Brand guardianship as your marketing scales, ensuring nothing goes out the door off-brand
- Template and asset library buildout so Laura and the internal team can self-serve for day-to-day needs
- Photography and visual content direction to elevate how your facilities, products, and people show up in market
Some of the most valuable work we do isn't tied to a single deliverable; it's embedding ourselves within your marketing team's ongoing thinking, coordination, and creative execution to keep things running smoothly. More retainer hours means more capacity to act quickly, stay consistent, and never fall behind.
How SDH Can Help:
- Campaign planning and execution across channels without the back-and-forth delays
- Copywriting, creative, and content support when your team is at capacity
- Proactive strategy recommendations; we bring ideas to you, not just the other way around
- Faster turnaround on time-sensitive requests and opportunities
- A dedicated team that understands your brand deeply and can move without extensive briefing
Search behavior is changing fast. In addition to traditional SEO efforts, your brand needs to be discoverable in AI-generated answers, voice search, and emerging platforms. We can help you stay ahead of the curve and build visibility that compounds over time.
How SDH Can Help:
- Audit and optimize your content for AI-generated search results (AEO/GEO)
- Research what people are asking AI assistants about your brand and category
- Build an SEO content strategy with a roadmap toward paid search (SEM)
- Monitor and improve how your brand appears in LLM responses over time
- Develop topic clusters and landing pages that feed both traditional and AI search
The right automations reduce manual lift, surface better data, and keep your team focused on high-value work. We can identify where marketing automations can make the biggest impact for your team, and help you implement it.
How SDH Can Help:
- Design and build automated analytics and SEO dashboards that report without manual effort
- Evaluate and implement a chatbot for lead generation, FAQs, or customer support
- Streamline website-to-CRM workflows that eliminate repetitive data entry
- Explore AI agent use cases specific to your sales or marketing funnels
- Identify and document your highest-ROI automation opportunities
A strong digital presence isn't just about what you say; it's about how people experience your brand at every interaction. From services pages to imagery, we can help identify friction points, strengthen first impressions, and improve conversion rates across the board.
How SDH Can Help:
- Audit and redesign your services pages for clarity, hierarchy, and conversion based on conversations with operations and service line leaders and the marketing team
- Plan and execute proactive photography updates to keep visuals current and on-brand
- Review and improve digital touchpoints like intake forms, email sequences, and booking flows
Ongoing Website Support & Maintenance
A website isn't a set-it-and-forget-it asset. Regular maintenance keeps your site secure, fast, and functioning the way it should. SDH handles the behind-the-scenes work so your team never has to worry about something breaking, slowing down, or falling out of date.
How SDH Can Help:
- Monthly analytics analysis and reporting with actionable insights
- WordPress core, theme, and plugin updates on a regular schedule
- Security patches, malware monitoring, and firewall management
- Ongoing performance audits (page speed, mobile responsiveness, Core Web Vitals)
- Uptime monitoring and rapid response for outages or errors
- Regular database optimization and site cleanup
- Staging environment for testing updates before pushing to production
- Browser and device compatibility checks as standards evolve
- Monthly backup management and disaster recovery planning
- Team training sessions so Laura and internal staff can make basic content updates confidently
- Priority support queue for time-sensitive fixes and requests
Website Foundation Updates and Fixes
Outside of the retainer above, SDH is recommending some foundational updates to the website to quickly resolve high impact items such as conversion rate optimization, page speed load times and more at a fixed cost.
Expand the list below to learn what we will do to elevate the digital experience and set you up for success.
Your website should be your hardest-working salesperson, not just a digital brochure. SDH provides ongoing web support that goes beyond maintenance, actively improving how your site performs, converts, and shows up in search.
Every update is tied to a measurable outcome, whether that's faster load times, more RFQs, or better visibility in AI-driven search results.
How SDH Can Help:
- Page speed optimization to reduce load times and improve search rankings
- Conversion rate optimization through ongoing testing, CTA refinement, and form performance analysis
- Website user-flow analysis and recommendations to streamline the path from visitor to lead submission
- Audit and fix broken CTAs, form submissions, and routing (Gravity Forms, email delivery, spam filtering)
- Implement "Speak to an Expert" and other high-intent conversion points throughout the site
- Conversion tracking integration across GA4, CallRail, and Attributer for full-funnel visibility
- AEO and schema markup foundations to position Aviation Metals for AI-generated search results
- Resource section design and build (blog, knowledge base, FAQ hub) to support content marketing efforts
- Design polish and recommended UI/UX updates to modernize the user experience without a full rebuild
- Traffic analysis and monthly reporting with actionable recommendations
- Exit intent and on-site engagement tools to capture visitors before they bounce
Agency Retainer Plans
To deliver deeper value and long-term impact for our current and future clients alike, we’re introducing a 12-month retainer structure.
By planning ahead together, SDH is able to offer reduced hourly rates on higher-tier plans, allowing your budget to go further while giving us the runway to do our best, most strategic work together.
Grow
- 15 retainer hours per month
- Bi-weekly planning session
- 1 business day response rate
- 2 business day resolution time
(based on "high" severity level) - Dedicated account manager
- Discounted agency rate
- $140/hr agency rate
- $170/hr rush rate
- Up to 5 rollover hours per month
- Weekly plugin updates
- 20% annual hosting discount
Partner
- 20 retainer hours per month
- Weekly planning session (based on client's availability)
- 1 business day response rate
- 2 business day resolution time, with priority (based on "high" severity level)
- Optional Slack connection
- Dedicated account manager
- Discounted agency rate
- $135/hr agency rate
- $160/hr rush rate
- Up to 10 rollover hours per month
- Weekly plugin updates
- 25% annual hosting discount
Integrate
- 25 retainer hours per month
- Weekly planning session (based on client's desire & availability)
- 1 business day response rate
- 2 business day resolution time, with priority (based on "high" severity level)
- Automated dashboard delivery (metrics to be determined together)
- Optional Slack connection
- Dedicated account lead
- Discounted agency rate
- $130/hr agency rate
- $160/hr rush rate
- Up to 10 rollover hours per month
- Weekly plugin updates
- 25% annual hosting discount
Expand
- 30 retainer hours per month
- Weekly planning session (based on client's desire & availability)
- 1 business day response rate
- 2 business day resolution time, with priority (based on "high" severity level)
- Automated dashboard delivery (metrics to be determined together)
- Optional Slack connection
- Dedicated account lead
- Discounted agency rate
- $130/hr agency rate
- $160/hr rush rate
- Up to 10 rollover hours per month
- Weekly plugin updates
- 25% annual hosting discount
Website Foundations
Description | Item | Quantity | Price |
|---|---|---|---|
Website Foundation Updates and Fixes | $150.00 | 60Unit | $9,000.00 |
Ready to lock it in?
Take a look at the retainer terms and conditions below. If all looks good you can digitally sign by clicking the button below.
Retainer Terms & Conditions
Terms of Agreement
This retainer agreement is valid for a minimum of 12 months from the start date unless otherwise specified in writing. If a shorter term is requested or approved, Social Design House does not guarantee adherence to the response and turnaround times listed in the selected retainer plan.
Automatic Renewal
This agreement will automatically renew for successive 12-month terms unless written notice of cancellation is received or delivered by either party at least 30 days prior to the end of the current term.
Support Hours & Availability
Support is available Monday–Friday, 9am–5pm (ET), excluding major U.S. holidays. Requests submitted outside of these hours will be considered received the next business day. Critical issues occurring outside standard business hours will be handled on a case-by-case basis to the best of our ability and availability, and must be submitted by text message to the SDH support line at (701) 960-1439.
Response & Resolution Times
Guaranteed response and resolution/turnaround times are based on the selected retainer plan level. These timelines begin once a request is submitted through the designated support channel.
While resolution times are outlined based on your retainer plan level and the priority of the issue, Social Design House will always strive to address requests as quickly as possible. In some cases, we may be able to accommodate faster response times than your plan specifies, but this cannot be guaranteed and is subject to team availability.
If the retainer term is anything shorter than 12 months, Social Design House cannot guarantee these response or resolution windows.
Issue Request Categories
- 1.Critical Issues
- These are issues that prevent you from functioning or conducting business. Immediate attention is required.
- Resolution Time:
- Integrate (25hrs/month): 1 business day, with priority
- Partner (20hrs/month): 1 business day, with priority
- Growth (15hrs/month): 1 business day
- Elevate (10hrs/month): 2 business days
- Support (5hrs/month): 3 business days
- Maintain (2hrs/month): 5 business days
- Hourly (non-retainer): Not to exceed 30 days
- Examples:
- Website is down or inaccessible
- A core function is broken (e.g., e-commerce checkout not working, leads not submitting)
- A security breach or urgent vulnerability
- Email or system-wide integration failures affecting operations
- 3.High Priority Issues
- These issues are important but not fully business-halting. They require prompt attention to avoid negative business impact.
- Resolution Time:
- Integrate (25hrs/month): 1 business day, with priority
- Partner (20hrs/month): 2 business days, with priority
- Growth (15hrs/month): 2 business days
- Elevate (10hrs/month): 3 business days
- Support (5hrs/month): 5 business days
- Maintain (2hrs/month): 7 business days
- Hourly (non-retainer): Not to exceed 30 days
- Examples:
- Website functionality is impaired (e.g., forms aren’t working, key plugin issues)
- Display or mobile layout issues affecting key pages
- Admin dashboard access issues for multiple users
- Time-sensitive campaign errors or incorrect live content
- 6.Medium Priority Issues
- These are functional concerns or minor errors that do not significantly impact day-to-day operations.
- Resolution Time:
- Integrate (25hrs/month): 7 business days, with priority
- Partner (20hrs/month): 10 business days, with priority
- Growth (15hrs/month): 10 business days
- Elevate (10hrs/month): 15 business days
- Support (5hrs/month): 20 business days
- Maintain (2hrs/month): 22 business days
- Hourly (non-retainer): Not to exceed 45 days
- Examples:
- Non-critical bugs or styling inconsistencies
- Minor CMS content updates
- Issues affecting individual users or small sections of the site
- Browser compatibility fixes for non-primary browsers
- 10.Low Priority Issues
- Low-urgency requests such as content formatting or icon swaps.
- Resolution Time:
- Integrate (25hrs/month): 10 business days, with priority
- Partner (20hrs/month): 15 business days, with priority
- Growth (15hrs/month): 15 business days
- Elevate (10hrs/month): 20 business days
- Support (5hrs/month): 22 business days
- Maintain (2hrs/month): 22 business days
- Hourly (non-retainer): Not to exceed 45 days
- Examples:
- Cosmetic changes or design tweaks
- Adding non-essential features
- User questions or training requests
- Low-risk issues or enhancements that can be scheduled into regular workflows.
- 15.Routine Maintenance or Minor Updates
- Planned or non-urgent tasks that are addressed as part of ongoing retainer.
- Resolution Time: Routine tasks be planned ahead of time and completed within the contracted update time listed in each plan.
- Examples:
- Plugin or platform updates
- Analytics tagging or configuration changes
- Scheduled content publishing or seasonal refreshes
- Backend CMS adjustments
Scope of Work
Services the retainer can include:
- Website content updates
- Plugin/theme updates and maintenance
- Basic troubleshooting
- CMS support and back-end training
- Uptime monitoring
- Security patches
- Technical consultation and strategic advice
- Project Management (calls, emails, meetings, budget tracking, timeline tracking, project planning, task management, etc., for internal and external stakeholders)
- New feature/functionality design and development*
- Custom coding outside CMS capabilities
- Graphic design support
- Analytics or SEO analysis
- Emergency or rush work outside plan response times
- Any work agreed upon by the client and agency as a part of the ongoing retainer
- Quality assurance testing
*Turnaround times for any major new feature/functionality will be determined on a case-by-case basis. Some new features or functionality may require our team to go through internal strategy, design, development, and QA processes, which will necessitate turnaround times longer than those specified for routine maintenance updates.
Out-of-Scope Work
Requests falling outside the retainer plan will be scoped, estimated, and billed separately at your retainer level’s current hourly rate. This includes any major design or development work that is estimated to require more hours than a client has available in any given month.
Unused Hours & Rollover Policy
Retainer hours are tracked monthly. Some retainer plan levels include limited hour rollover, allowing unused time to carry over to the next month:
- The number of rollover hours and the rollover period depend on your selected retainer plan level.
- Rollover hours must be used within the timeframe specified in your plan; otherwise, they will expire.
- Rollover hours are applied automatically to eligible future support requests.
Clients will receive periodic updates on hour usage, including rollover balance (if applicable). If you’re unsure about your rollover allowance, please refer to your plan documentation or ask your Account Manager.
Rush Work
Rush requests are defined as requests with expedited timelines that fall outside the standard response window outlined in your plan. Each plan includes a designated rush rate, which will be applied to approved rush work.
Please note:
- Social Design House cannot guarantee availability to meet all rush requests within the Client’s desired timeline.
- If we are unable to meet the timeline and the work is still completed, it will be billed at the regular hourly rate, not the rush rate.
- All rush requests are subject to review and acceptance before work begins.
Early Termination
Early termination of a 12-month retainer agreement will incur a termination fee equal to 50% of the remaining unpaid balance of the contract. This fee covers reserved bandwidth and administrative offboarding.
Pauses & Delays
If retainer communication is paused or delayed due to Client inactivity for more than 60 days, Social Design House reserves the right to:
- Shift the project to lower priority
- Reassess timeline expectations
- Charge a reactivation fee (if necessary)
Service Suspension
Non-payment or repeated late payments may result in temporary suspension of services without affecting the terms or renewal of the original agreement.